What should you do to start getting your word out?
To get your message across, your live streaming software on multiple stations is like a megaphone. After you leave, let’s make sure everyone can hear you.
A great show is more than just talking, though. Activate your fans and assist lucky fans through live chat, surveys, and answering questions. Get them to come back if you show you care. [IT’S HOW YOU’RE MAKING THEM INVOLVED]
Here are 5 strategies you must know while planning ahead that can save your stream.
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Write Down Your Goal
Before you go live, make a list of your goals and the people you want to reach on each streaming site or channel.
Getting more people to your website, leads, or company recognition? To personalize content, list one to two clear goals for each site.
Find out about the hobbies and demographics of each platform’s users. The people who watch live videos on Instagram will be very different from those who watch them on LinkedIn. Match your message and tone to the people who follow you on each channel.
[Polls and surveys are good ways to find out what people want.]
So, with clear goals and characters, you can make content and calls to action that meet the needs of your audience. This makes sure that your broadcasts will be valuable on all devices.
2. Pick the Right Software
A handy and easy multi-streaming software is needed to live stream multiple platforms.
Just like StreamYard and other services that let you stream at the same time to Facebook, YouTube, LinkedIn, Twitch, and more.
The main highlights of the multistreaming service include:
- A broadcast control interface that works on all platforms
- Branding and style changes for each platform
- Chat and tools for getting people involved
- Reusing content and recording built-in
- Detailed information on watchers
One popular option here is StreamYard, which is a nice choice that is easy to use and doesn’t take long. An app that runs in a browser can be used on any device. You can improve your look with StreamYard’s many overlays, logos, templates, and images.
Compared to other software, you can’t change the layout or add as many complicated features. So yes, you can consider it!
These solutions make stream management easier, and you can focus on making material that people want to read.
Just remember you pick the platform that costs the least and has the features you need.
3. Improve The Setup
Live streaming needs to be made better for professional shows on all devices. Here are some ideas:
The Lights
- Soft boxes or indirect lighting can help you avoid harsh shadows on your face.
- Put the key light 45 degrees in front of your face.
- Light up your head from behind to stand out.
- Front fill makes shadows less harsh.
- Three-point lighting gives the most professional effects.
Sound recording
- For the best sound, use a USB or XLR mic with an audio adapter. The mics on laptops pick up sound.
- Place the mic close to the mouth and out of the way. Show your mouth.
- Pop filters and mic stands cut down on plosives and distance.
- Change the settings to stay away from peaks and distortion. Record a test track.
- Soundproofing or acoustically fixing walls can cut down on echo and reverb.
Where the camera goes
- Use a tripod or laptop stand to get the camera at eye level. Don’t take low shots.
- Standing up straight. Don’t cut your head. Put pictures on top.
- When you talk, look at the camera to keep people interested.
- Look at the platform frame. Set the camera’s distance for the best crop.
- Do not use anything in the background. Take away any obstacles.
If you still feel any disturbance, just change things to get the best watching experience on all channels.
4. Get Your Audience Involved
Livestreaming on multiple channels requires interaction from the viewers. How to get more people to attend a live event:
- Read the comments and questions on the site. Answer questions in real time whenever you can. This proves you’ve heard.
- Live commenters and questions should be called out. Put their names on different things to show them you care.
- Use the polls and quizzes that come with platforms to get people interested. Check how much they know or get quick comments.
- Invite people in the crowd to video chat. Talk to them on video chat for a while.
- Control the material that users create: Help people use hashtags for events. When you share on live streams, it shows that you’re there.
- Gifts, discounts, rewards, and other benefits can get people to take part. Says “The 10th caller will win a free 1-on-1 consultation.”
- Plan a Q&A: At your event, answer questions from the crowd. Pick the best questions for the show.
Give your audience a reason to connect on more than one site. It’s more fun to take part in events.
5. Extra Backup Plan
Livestreaming to a lot of channels at once increases the technological risks. A backup plan can help you get back up and running quickly and cut down on broadcast delays.
Use the following strategies for this step:
Get a second internet link ready.
If your main internet link goes down, you might not be able to stream at all. Be ready to connect to a cable or 4G/LTE hotspot.
Separate computer for streaming
A second PC or laptop can be used to stream from the show. Putting computer problems in one place.
Start up apps and hardware again
If your encoder is giving you trouble, restart your computer and the streaming program. This often makes things better.
Back up your encoder
Get another encoder ready, like your phone, so you can switch streams. If your encoder fails, this will work as a backup.
Back up your presentation tools
You can save things like lecture slides, notes, pictures, and more on both the streaming computer and a USB drive. You can quickly move things between machines this way.
Conclusion
You can keep your audience up to date on technology issues through chat or social media. Tell them to wait while you work on it.
Being ready for technology problems can mean the difference between a small problem and a stream breaking down completely.
During the streaming process, you should make opportunities for everyone!