Colour can change the way we view something. A bright white light on the central character in a scene creates a warm, positive image. Cast the same character in a cool blue light and we’re more likely to see them as a negative figure. There is, of course, a certain amount of subjectivity when it comes to colour theory. However, some generally accepted principles shine through on camera. Below, we explore different uses of colour theory on screen and in popular media.
Colour Changes What We See on Screen
Green is often linked to the concepts of nature, greed and rebirth in colour theory. Therefore, when the Joker is bathed in green light, we’re meant to take notice (see video below). This often happens after he’s done something wrong, which seems to go against the idea of nature and rebirth. However, when you look at the story, this is the Joker being reborn into someone new. He’s moving away from his old life of being bullied as a clown. He’s become powerful, and that gives him a sense of greed. Of wanting more power. These ideas run in tandem with the idea that green has an ominous vibe.
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Contrast the green lighting in The Joker with the monochromatic pink used by Wes Anderson in The Grand Budapest Hotel. The movie is based on a chance meeting at the Grand Budapest Hotel where one of the central characters, Zero Moustafa, tells his rags-to-riches story. Scenes in the present are given a pink hue, giving us (the audience) a feeling of warmth and harmony. This suggests the present (i.e. at the hotel) is a happy time for Zero. We’re then forced to contrast this with tales of his past, which are less positive. This makes the pink feel even more comforting, which aligns with Zero’s move from rags to riches.
Colours Make the World Go Round
The use of colour isn’t confined to the cinema screen. There are many contexts in life where colours matter. In gaming, for example, the contrast between different elements can be crucial. A roulette board demonstrates this concept perfectly. Spinning the wheel in games such as Luck Ball Roulette and Glam Roulette signals the start of a round. Players and dealers need to quickly identify where the ball stops so they can pay winners and move on to the next game, making red and black the perfect colours because they contrast each other so well.
It’s the same with fizzy drinks. Coca-Cola uses red and white for its standard drink, and red and black for its sugar-free Coke Zero. The contrasting colours allow consumers to quickly identify which one is which. Again, this is a testament to the power of colours and, in turn, marketing.
Used correctly, colours can conjure up certain emotions, help us identify themes, and create a more vibrant scene. So, the next time you’re watching a movie, playing games or shopping, take note of the colours you see and what effect they might be having on your mindset.