Decision makers at consumer packaged goods brands should weigh the benefits of offering products in stick pack packaging. These single-use packages can be one of the best ways to introduce products to consumers. Find out more about stick packs, which products are best suited for stick pack packaging and the point in the product life cycle at which stakeholders should prioritize offering products in stick packs.
What Is Stick Pack
Stick pack packaging is a tubular style of packaging with a side seam. The main distinction between stick pack vs sachet packaging is that sachets are flat and sealed on three or four sides.
Most consumers are familiar with seeing stick packs at the point-of-purchase in retail environments. Single-serving packaging can make the decision to try a product easier and more affordable.
Stick packs are ideal for introducing consumers to new product offerings. This type of packaging could also support changes in consumer behaviors for products that have been available on the market for longer, such as sharing stick packs or taking products on the go.
What Products Are Best For Stick Pack
In general, products in powdered format and some semi-solids, gels and liquids can be suitable for stick pack presentation. Brands should consider stick packs for products that can be used in a single serving of several ounces or grams.
Stick packs stand out as a good choice for drink mixes, nutritional powders or sweeteners. The contents of a stick pack can be easier to mix into drink bottles or cups than the same contents in a sachet that has a wider opening.
Many products that are a good fit for food flexible packaging can also be packaged in stick packs. Single-use tubular packaging is a particularly good choice for products that could prove messy or more inconvenient to use in larger packages while on the go.
Why To Use Stick Packs for Promotion
One of the main advantages of promotional stick packs is that these packages are individually sealed. This approach to packaging small amounts of product can be ideal for inclusion in gift packs or promotional bundles.
The wide variety of flexible packaging materials also makes stick packs suitable packaging for frozen food. Brands can consult with packaging services to select barrier materials that protect contents against environmental factors such as extreme temperatures, moisture intrusion or oxidation.
Brand representatives should not overlook the opportunity to use stick packs to introduce more consumers to products. This can occur in a promotional context, at the point-of-purchase in retail environments or by selling packages that contain multiple stick packs. Multi-packs make it easier for customers to share products and present invaluable opportunities for word-of-mouth promotion.
Make the Move To Stick Packs
The primary consideration for making the move to stick packs is whether a particular product is a good match for stick pack packaging. Decision makers at brands that sell consumer packaged goods should factor in promotional cycles and consumer behaviors to determine whether to seize the opportunity to offer stick packs.