Standing out among millions of products is crucial for success in the vast Amazon marketplace. To achieve this, sellers must address a common challenge: how to grab the attention of potential buyers amidst fierce competition and stand out.
Understanding the Amazon Best Sellers Rank (BSR) is the key to overcoming this hurdle. As a roadmap, BSR guides sellers in gaining visibility and distinguishing themselves in the highly competitive Amazon landscape.
In this guide, we’ll explore the fundamentals of Amazon BSR and share some actionable tips to enhance your BSR in 2024.
Let’s dive in!
What is Amazon Best Sellers Rank?
Amazon Best Sellers Rank (BSR) is a number on a product detail page. It tells you how well that product sells compared to others in the same category on Amazon. The Best Sellers list shows the top-selling items in different categories, which is updated often.
BSR fluctuates depending on the number of sales a product makes. A lower BSR means the product sells well on Amazon. For example, if a crockery set has a BSR of #4 in Home & Kitchen, it’s the fourth best-selling product in that category.
Knowing a product’s BSR helps you see how well it’s doing and decide which products to sell to increase your online sales.
How to Find the Amazon Best Seller Rank?
To find a product’s BSR on Amazon, go to the product page and scroll down to the Product Information section. There, you’ll see the item’s BSR. Keep in mind that not all product detail pages will have this information. You can also find the Amazon Best Seller Rank of an item in different categories by looking at the information box on the detail page.
How does Amazon Calculate the Best Seller Rank?
Amazon calculates the Best Sellers Rank by examining the number of products that sell the most on Amazon over time. They pay more attention to recent sales than older ones.
While Amazon keeps the exact method of calculating the Best Sellers Rank under wraps, several factors play a role in its determination, such as:
- Sales records from the past and present
- Adjustments in product prices and promotions
- Competition from similar products
Here are the top-selling products on Amazon Best Seller list –
Amazon Best Seller Ranking Page
The most significant factors influencing Amazon’s BSR are the current sales pattern and the product’s sales history, which are updated every hour.
It’s important to know that the BSR isn’t affected by how often a product page is viewed or by customer reviews. So, even though something sells a lot, it could be better quality and customers love it.
A product can have more than one BSR in different categories. For example, a crockery set might be #14 in the Kitchen & Dining category and #2 in the Home & Kitchen. It might have a lower rank in the Health & Household category.
Also, the ranking can change depending on which Amazon store you’re looking at. For instance, something ranked #1 in the U.S. might be #23 in the Amazon UK or Japan stores.
What is the difference Between Amazon BSR and Organic Ranking?
For any newbie seller, it’s easy to confuse Amazon’s Best Sellers Rank with organic search ranking.
Amazon BSR shows how well a product sells based on its sales. On the other hand, organic ranking is about how well a product appears in Amazon’s search results when someone searches for a specific keyword.
Organic ranking is where a product appears in Amazon’s search results for a particular keyword. On the other hand, Amazon’s Best Sellers Rank helps estimate how often a product sells in a month.
The position of a product in Amazon’s search results doesn’t affect its BSR. The products you see in the search results are what Amazon thinks are the most relevant for that keyword.
However, even though a product appears well in Amazon’s search results, it will still have a good BSR.
So, how can you boost your BSR score? Let’s look into some options.
How to Improve Your Amazon Best Sellers Rank?
To enhance your Amazon seller rank, you must sell more products and beat your competitors! If you’re outselling your competition, your BSR will stay high. Here are five tips to improve your Amazon BSR:
1. Choose your product categories wisely:
Since Amazon sales rank scores depend on how your products fare compared to others in the same category, picking the right category is crucial. Explore the Best Sellers list to understand your category options and select the most suitable one for your products.
2. Optimize your listings for search:
Optimizing titles, photos, bullet points, descriptions, and key features can improve your products’ visibility in organic search results. To enhance your Amazon product listings, use tools like Amazon SEO, A/B Testing, and A+ Content.
3. Price competitively:
Conduct pricing research and experiment with different price points to increase sales. Consider using the Automate Pricing tool to adjust prices based on trends automatically.
4. Utilize advertising and marketing strategies:
Boost sales through various e-commerce marketing tactics such as social media promotion, blogging, affiliate marketing, and CPC ads. Utilize advertising opportunities unique to Amazon sellers for maximum benefit.
5. Focus on engaging with customers:
Provide an excellent shopping experience to build strong relationships with customers. Respond promptly to inquiries, follow up after purchases, and strive for positive reviews to encourage repeat business.
By implementing these strategies, you can work towards improving your Amazon BSR and increasing sales.
How to Utilize BSR for Boosting Sales?
Amazon Best Sellers Rank (BSR) reflects sales, so you can’t directly leverage BSR scores to increase sales. As explained earlier, it’s the other way around—improving sales helps enhance your rank. However, BSR scores are a valuable starting point for generating product ideas and refining your selling strategy. Here’s how:
Conduct Product Research:
- Explore the Amazon top sellerslist and Movers & Shakers list.
- Observe BSRs and identify trends in relevant categories.
- Monitor the popularity and decline of products.
- Analyze customer reviews of high-ranking products.
- Understand satisfaction levels.
- Identify potential improvements or alternative product ideas.
Track Sales Metrics:
- Analyze key performance indicators (KPIs) alongside BSR scores.
- Keep track of metrics such as impressions, clicks, click-through rates, purchases, and return buyers.
- Compare these metrics with BSR scores.
- Gain insights into sales performance.
- Make informed decisions about product sourcing, inventory management, and business expansion.
Use Brand Analytics:
- Utilize Brand Analytics tools for valuable insights.
- Access data on customer search behavior, audience demographics, and more.
- Understand which keywords customers use to find products.
- Identify repeat purchasers.
- Sign up for a Professional selling plan and enroll in Brand Registry to access Brand Analytics.
Ready to dominate Amazon’s rankings?
The Amazon Best Sellers Rank helps sellers assess sales performance and make informed decisions about product selection. Tracking rankings over time enables them to spot top-selling items on Amazon, sell trends, and manage inventory effectively. When combined with sales and customer satisfaction data, BSRs aid in developing a successful e-commerce strategy.
A leading Full Service Amazon Agency like SalesDuo can be a one-stop solution to manage all aspects of the Amazon and eCommerce business. This makes it easy for retail brands of all sizes to focus on what matters most while we help them set up, manage, and grow their business on multiple marketplaces across various markets. For more information, visit salesduo.com.
