The online gaming industry is booming across the United States and on an international level. Sports betting, online casinos, the lottery, online poker, and social gaming are all popular among players as a form of entertainment. As the industry progresses, more technological advancements are added to services, including AI.
AI can easily be used to assist with entertainment needs and utilized by online gaming industry operators as a tool for quality services. However, AI can also be a hindrance. Let’s take a look below at AI and determine if the technology is a friend to the iGaming industry or a foe.
AI is Essential to Customer Acquisition and Safety
One way AI is a friend to the industry is through customer data. AI can assist in gathering customer information in large quantities with every click. Each interaction with an online casino or sports betting site is recorded. The operator can then use the information to find gaming trends and patterns in player behavior.
This has a great impact on how operators do business. First, the information gathered can be used to create promotions or events to retain players at the site further. It can also be used to determine if a player has a gambling addiction or possible problem. Support can then reach out and offer assistance to avoid any major issues for the player, such as overspending.
AI is a huge advancement to iGaming as it helps create a safer player environment via better data accuracy.
Creating A Personalized Experience
Another way AI can help operators is with player preferences. AI programs can gather data and determine the personal preferences of a player. That information can then be used to create a customized experience.
Take, for example, a player who enjoys blackjack and roulette. The AI program will determine this from gameplay, and the casino can use the information to create personalized deals for that individual player. This makes the gamer feel special and helps to retain player acquisitions for a longer period of time.
Responsible Gaming Assistance and Detection
We have already touched on this a bit, but AI plays a strong role in responsible gambling sessions. Players should be mindful of bankroll management during gaming sessions. Most regulators of iGaming sites require operators to offer limit settings on spending and session time frames.
Operators do offer these services, but most players do not use them to their benefit. With AI, player behavior can be detected, and any overspending or longer gaming sessions are alerted to staff members. The casino employees can then check in with players to ensure they practice responsible gaming.
AI can easily be used to track spending and allow players to place a limit on bets and deposits. It is recommended that players take advantage of such tools to ensure a safer overall experience.
AI for Gaming Outcomes
While there are many positives to using AI within the online gambling industry, there is also a downside. Players have been known to use AI to try and win while playing casino games. Bots can easily be used during poker gaming, with players utilizing multi-hand software and algorithms for correct game outcomes.
Using AI and bots with online poker gaming is forbidden, but it does not stop players from doing so. AI can also be used via ChatGPT to make correct choices during gameplay. Sequences of decisions can be determined with ChatGPT, which gives players an unfair advantage.
Online casinos do not care for this behavior, but it can be difficult to determine whether players use ChatGPT during their sessions. The goal is to avoid player cheating during sessions, so it would not be surprising to see new rules implemented that focus on AI bans.
There is a debate on which should be allowed and how AI may negatively affect the industry. If ChatGTP or other programs become a major issue, online gaming sites may take more action to protect the gaming environment.
Conclusion
Overall, AI is more of a friend than a foe to the iGaming industry. If the right steps are taken and measures put in place, AI can continue to be a tool used for good to create a quality gaming environment for players around the world.