While there are a number of search engines available on the web, there is one that has so outpaced the others that it’s easy to forget the rest (Ya-who?), one that is so popular it has now become a verb! If you want to search for something on the internet everybody knows you just have to Google it! Considering that Google Search has billions of people around the world using it every day, one might think it would be a great place for businesses to advertise, and it is!
The search engine giant has an extensive online ads service that allows business to display their marketing promotions in the search engine’s results. You can even ensure your ad gets placed near the coveted top of the search page by purchasing the pay-per-click (PPC) option that will send it straight up with a tiny “Ad” label on it. If your business wants to easily promote its product to a huge number of users, the quickest way it to enlist the expert help of a professional Google Ads agency who knows all the tricks and can get you up and running in good form, fast!
Google Ads allow your business to create its own unique marketing campaigns specifically tailored to your location, demographics, goals, target audience, keywords, and more, all on a very reasonable budget. The way it works is, whenever a Google user enters one of your campaign’s targeted keywords into the search engine, it automatically triggers your campaign, and displays your ad in the user’s search results. Here’s an example- if your company is flogging “beach holidays in Bristol” and someone runs a search with those terms, your ad will be at the top of the page’s results!
The Google Ads system relies on hosting a kind of virtual auction that is used to determine which ads will appear at the preferred top of search engine results, or close to. Businesses compete with their bids for the desired placement of their ads. The most popular bidding strategies are:
Pay Per Click (PPC) – This strategy counts the number of times people click on your ad, and you only have to pay when someone visits your website. The higher your PPC bids are, the greater your chances of your ad appearing in the top search results.
Cost Per Impressions (CPM) – This is a strategy based on the amount of time your ad is present in the results of Google’s search engine. If your business is one that values brand visibility over clicks, this one is for you.
Either way, Google Ads offer a lot for their cost!