If you’ve been writing and managing a blog for the past 1-3 years, that means that you have old content that could use some modifications. Let’s evaluate the ways that you can update old blog posts so that they remain timely and continue accumulating traffic for your site.
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Review the Old Blog Post’s Keywords
Utilize the Google keyword planner to discover the most popular keywords and phrases in your blog’s industry. Compare them with the keywords contained in your old blog post. If necessary, update the old keywords to the new ones as a tactic for gaining more traffic. The more popular keywords you utilize for your blog post, the more likely that it’ll come up in the Google search engine list.
Rewrite the Blog Post
Check the traffic stats on your old blog posts. Then, reread them for yourself. In some cases, doing a complete rewrite for some of your old articles could enhance website traffic results. Especially if you have learned more about the topic in the past year or two since you last penned the original post, rewriting the content and adding the new information could be beneficial to your blog overall.
Scan the Old Post To Be Sure They’re Evergreen
Evergreen blog posts are so much better in attracting organic traffic than time sensitive ones. If you have a blog post about your experience selling your products at a local festival last year, update it with the experience that you had this year or make a note of it to update the post when the festival happens again this year.
If Quality Is Too Low, Delete the Blog Post
As a blogger who prizes their written content, you may feel bad about deleting some of your old posts. However, there is nothing wrong with this decision. It’s your blog, of course, so do what you need to do for it to be successful!
If the blog content is not timely and does not contain any popular keywords that could help it obtain a higher ranking on the Google search engine, then go ahead and delete the old post. Everything written as a blogger unfortunately will not always be popular. Going back to the content ideation stage after deleting an old blog post or two can be beneficial for the website going forward.
Use An SEO Optimizing Program
If you decide to do keyword updates, the best route for making the post better is utilizing an SEO Optimizing program like Surfer SEO. Based on the keywords selected for the content, it’ll tell you how many times each keyword should come up in the piece for it to be the most optimized. Getting as close to an optimization score of 100 as possible will mean more possible success of the edited post ranking higher on Google.
Conclusion
You have to align with online trends and the needs of your readers as a blog writer. Writing blog posts is always a journey of trial and error. One blog post may perform well as others may not.
Always be sure to evaluate 1-2 year old blog posts every so often to make one of the modifications to them explained above. Happy blogging and may your next blog post be a success!